Ok creativity does not take a break, it jumps at you from nowhere, sometimes in the most random times
Like in the shower or on a long road trip, you know when there is absolutely nothing you can do about it
So why the creativity break
You know, your sat at your desk, your boss or your client is down your neck or your firing blanks in the ideas meetings
You stare at a blank screen or paper, forcing your brain to come up with something
But it just relays the fact you got nothing.
So what do you do?
Get away from your desk and do anything other than think about the problem
Take a walk, exercise, take a weekend away and just dont think about the problem
But whatever you do, take a notepad and be ready to capture the ideas as they come
Because they will If you take a break from trying to find them