For those familiar with dating apps, You’ll know it’s all about getting a match now,
Meaning you both swipe right on each other, which allows you to message one and another.
But just because you have a match, does mean you have a date, a partner or even an F-buddy if that’s what you’re after,
There is still a lot of work to be done.
The same is applied in business or even in health
Just because you have a new lead does not mean you have a new customer,
Just because you have a gym membership does not mean you are fit and healthy…
We need to work, and work hard to convert our matches into something,
And a lot of the time they amount to nothing (In my experience anyway :/)