Posted in Daily Fire

Where Do Fads Come From?

Where Do Fads Come From?

Get rich quick schemes, fad diets, Fad beauty regimes…
Where do they all originate…

I’ve just finished reading ‘Trust Me I’m Lying’ by Ryan Holiday

He talks about how news, rumours, fake news etc Trades up the chain…

All blogs are after are clicks, clicks give them revenue from the ads they sell, More clicks the more ads get seen…

So they don’t care about what gets posted and they certainly don’t research what they post, They just publish stories…

So, for example, a wine company or a pr rep for that company could leak a fake study or a poorly researched study to a couple of low standard blogs, The blogs would share that storey ‘Lose weight with wine’ witch as you can see would get loads of clicks…

The bigger blogs would get wind and share their version of the story then the news…

And before you know it you have a weight loss with wine trend…

(This actually happened a couple of years back)

But that’s how easy it is to create a trend or a fake story…

The moral is

Be careful where you get your advice from, whether that’s weight loss or investment even stories about politics and bigger news is mostly manipulated (I don’t have the book to hand but Ryan writes about how one vice president leaked a fake stories to the press, Then held a press conference to declare that they are sending troops to invade that country because of the news (which he made up))

The media is a scary place.

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