The work is like sleep,

The work is like sleep,

You don’t just wake up and then you never have to sleep again, Eventually, you’re going to have to go back to sleep, every night over and over until the day you die…

You don’t wake up one day after a 12-week fitness program and then you never have to work out again,

You don’t make your first sale and then you’re done

You have to go back and make more sales if you don’t you business dies…

You finish your fitness program then you have to maintain it, or improve on it but you can’t leave it…

The best advise Steven Pressfield ever received was after he finished his first book, He was told to immediately start writing his next one…

Why?

Because the work is never done